Behind the Scenes: Papinelle’s LOFT shoot

Australian sleep and loungewear brand Papinelle continues to expand its fashion footprint launching its Summer Sleepwear collection in the US department store Nordstrom from December 2017.

Papinelle will join other international giants under the Nordstrom banner of luxe shopping and boutique excellence. The collection includes pure silk pyjamas, signature cotton silk nighties and robes, pure cotton pyjamas and accessories including silk eye masks.

Following the success of the brand in David Jones, the Australian designed range was snapped up by Nordstrom buyers due to the luxurious fabrics, classic designs and feminine appeal.

cate-cami-and-boxer-side

Papinelle has gone from strength to strength in Australia over the last 12 months in all 40 David Jones Stores becoming the leading Sleepwear Brand within the Department Store. Papinelle’s own boutiques continue to grow and are now a destination for women wanting beautiful womens pyjamas.

Papinelle opened its first retail store in Paddington, Sydney, in 2004 and very quickly started selling into prestigious stores around the world including Fred Segal, Anthropologie and Barney’s New York. Today, Papinelle has grown to four signature stores; a successful Online business; a strong national presence in all 40 David Jones Stores; and, now an exclusive offering at Nordstrom in the USA.

Papinelle will launch its full Summer range into Nordstrom on December 10th 2017 and will be available to buy online and through 25 locations across the US.

For more information on Papinelle’s range of sleepwear, loungewear and accessories, visit papinelle.com.

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