Australia’s best-loved sleepwear brand Papinelle Launches in NZ

Papinelle Sleepwear is Australia’s favourite destination for beautiful
women’s sleepwear, loungewear & luxury pieces that enhance your time
at home.

The brand first launched in 2003 in Sydney’s fashion district, The
Intersection, in Paddington, NSW. After opening stores across Australia
and becoming the best-selling sleepwear brand in Australia’s leading
department store, David Jones’, the label is now opening their first New
Zealand store in Newmarket, Auckland.

Understanding that fashions come and go, Papinelle is synonymous
with easy-fit design and timeless, everyday luxury. Papinelle’s signature
styles include 100% pure silk pyjamas, cotton piped PJs, floral slips &
relaxed nighties.

Every collection stems from a strong love of colour and print; founder
and designer Renae James says, ‘I am inspired by and naturally drawn
to beautiful things that are well-made and capture an adventurous spirit’.
This mindset is perfectly embodied by their latest collection, ‘Winter

Papinelle’s AW18 collection ‘Winter Loft’, will be launching in the
Newmarket store, where you’ll find crisp silhouettes, warm brushed
cotton PJs, and luxury pieces reminiscent of a New York winter. One of
the standout pieces of this collection is a silk velvet robe in a rose pink;
Papinelle is the master of pink, with soft, light hues and dusted, vintage
pinks commonly featured in any Papinelle range.

Shop Papinelle’s collection at 2 Teed Ave, Newmarket, Auckland or
simply pop in and be inspired!


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