Australian sleep and loungewear brand Papinelle continues to expand in the US launching its new Summer Sleepwear collection in the department store Nordstrom from May 2018.
Early signs show the Summer collection being a sell-out. The range was originally slated for delivery to 25 stores but strong sales saw this quickly increase to 75 doors. The collection includes pure silk pyjamas, signature printed cotton silk nighties and robes, pure cotton pyjamas and accessories including silk eye masks. Also featuring will be our new organic cotton collection and our classics collection of modal loungewear.
Following the success of the brand in David Jones, the Australian designed range was snapped up by Nordstrom buyers due to the luxurious fabrics, classic designs and feminine appeal back in December 2017.
Papinelle has gone from strength to strength in the USA over the last 6 months with online sales in the region increasing by 90%. In addition, Papinelle’s own boutiques continue to grow including the addition of a sleepwear boutique in Auckland New Zealand. Papinelle is fast becoming the number one destination for women wanting beautiful women’s pyjamas.
Papinelle will launch its full Summer range into Nordstrom throughout the months of May to August 2018 and will be available to buy online and through 75 locations across the US.
For more information on Papinelle’s range of sleepwear, loungewear and accessories, visit papinelle.com.